QUARTERLY NEWSLETTERTexting to Improve Healthcare CommunicationsSpring 2020
COVID-19 may be having a devastating impact around the world, but it is also prompting Medicaid Health Plans in Illinois to find new ways to communicate with their members.
During this time people need to know how to manage their health – finding testing sites, assistance with prescriptions, scheduling transportation etc. One unique approach is a text campaign that can engage members to better manage their health while communicating important information with members.
At a time when people can call, text or chat with their healthcare team, the value of text messaging to a person’s overall healthcare management is essential. Texting can be used to engage and connect with member about everything from health management to billing. It can notify Medicaid members of changes to their scheduled appointments and notify patients when they are due for routine exams, recommend specific preventive screenings, invite patients to attend community wellness events or share relevant wellness information.
Illinois Medicaid Health Plans are constantly looking for ways to improve the overall health of their members and text messaging has seen a high engagement rate among respondents.